About Cellar Social

Good wine. Good people. No unnecessary theatre.

An independent Midlands business built around generous hospitality, memorable experiences and bottles made for sharing.

Lee Parker smiling in a linen suit at a lively wine bar, founder of Cellar Social
FounderLee Parker
Meet the founder

Local roots. A competitive spirit. A generous table.

Cellar Social was founded by Lee Parker, a local entrepreneur and sportsman with a natural instinct for bringing people together.

Lee’s background spans business, football and motor racing—worlds that reward teamwork, judgement, preparation and the confidence to make a decision when the moment arrives. He brings that same energy to Cellar Social.

His aim is straightforward: make exceptional wine feel welcoming. That means thoughtful bottles, warm hosting and experiences with personality, whether Cellar Social is pouring around a kitchen table, hosting a private tasting or helping a business entertain its guests.

“The bottle matters, but the people around it are what make it memorable.”
Friends gathered around a wine-bar table sharing food and bottles of red, white and sparkling wine
Made for sharingWine was always meant to be social.
People, places, bottles

The good bit is rarely just the wine.

Meet the characters making, serving, sharing and occasionally spilling it.